A Message from Our CEO
CREATING LONG-TERM SUSTAINABLE VALUE & PROFITABLE GROWTH
Sunrun is leading the charge in a customer-led clean energy revolution. As utility rates continue to rise due to extreme weather-related grid stress and large utility investments, Americans are eager for greater energy independence, affordability, and control.
We are meeting that need by making locally-generated, reliable, and cost-effective stored solar energy accessible to millions of families across America with the most pro-consumer offerings backed by the best customer experience and service in the industry.
2024 was a defining year for Sunrun as the industry navigated a dynamic operating environment marked by rapid changes in capital costs and ongoing state and federal policy uncertainty. While many peers faced operational and financial challenges, we stayed focused on managing the factors within our control. We became the first and only storage-plus-solar company to surpass one million customers, solidifying our position as the nation’s largest residential clean energy developer.
We achieved this milestone while accelerating our transformation into a multi-product, clean energy business that operates with agility and discipline to navigate macroeconomic challenges while continuing to innovate at scale.
As we move through 2025, I strongly believe that as we further differentiate Sunrun and advance our margin-focused, multi-product, customer-obsessed strategy, we will be able to deliver even greater value to our customers and shareholders in 2025 and beyond.
Starting with Safety
At Sunrun, the safety and wellbeing of our employees and customers is central to everything we do. In 2024, we made continued investments in training, technology, and equipment to elevate workplace safety. These efforts led to a 5% improvement in our DART rate—further proof that a strong safety culture drives strong business outcomes.
Creating Long-Term Value and Profitable Growth
We remain focused on generating long-term value and sustainable, profitable growth for our customers, employees, and stockholders. In 2024, we added nearly 116,000 new Customers, growing our base to over 1,048,000 and Networked Solar Capacity to 7.5 gigawatts. Our storage attachment rate rose to a record 62% of new customers by Q4, bringing our total installed solar and storage systems to 156,000, representing over 2.5 gigawatt hours of Networked Storage Capacity.
Delighting Our Customers
Our unwavering commitment to consumer protection and understanding our customers' growing energy needs have led us to develop a lineup of clean energy products and an educated workforce that provides a personalized energy experience to our diverse customers every day. That’s reflected in our remarkable average Net Promoter Score of 74 points at the time of installation.
Building the Best Team on the Planet
Our power is our people. Our ability to make a positive difference for our planet is dependent on the diverse perspectives from smart, passionate, and committed people from all backgrounds. In 2024, we continued to make progress in advancing representation in leadership positions, while remaining an industry leader with 52% of our workforce being ethnically diverse. We also completed over 293,000 learning and development courses, reinforcing our commitment to workforce growth and excellence.
A Sustainable Future for Everyone
We give our customers access to products that provide them with energy security, predictability, and long-term environmental benefits. Since 2007, Sunrun systems have generated 39.7 billion kilowatt-hours of solar energy, helping to enable the avoidance of 21.6 million metric tons of CO2e. With a lifespan of at least 35 years, 95% of a Sunrun system’s life is spent helping avoid harmful greenhouse gases from entering the atmosphere.
I’m pleased to report that Sunrun made significant emissions progress in 2024, reducing total organizational emissions by 13.7% year-over-year. We also maintained a 100% redeployment or recycling rate for solar panels, batteries, and inverters.
The achievements of the past year are a testament to the talent, dedication, and hard work of the Sunrun team. I want to celebrate our teams across the country, in the field and our offices, who are helping accelerate this customer-led revolution in energy and practicing our strong culture of doing it safely and efficiently.
Thank you for making Sunrun the chosen, trusted energy partner to deliver this clean energy future.

Mary Powell
Chief Executive Officer